The New Era of TikTok Creator Earnings
TikTok isn’t just a place for dance trends or memes anymore — it’s now a serious platform for creators to earn. The TikTok Creativity Beta Program is the company’s latest move to help creators make real money from their content.
If you’ve ever thought, “How do people actually get paid on TikTok?” — this program is your answer. It rewards creators who post original, high-quality videos that keep viewers watching longer.
This guide will walk you through everything you need to know about joining the Creativity Beta Program — from eligibility to approval, and how to get the most out of it.
What is the TikTok Creativity Beta Program?
The TikTok Creativity Program Beta is an updated version of the old TikTok Creator Fund. It’s designed to help creators earn more consistent income based on video performance.
Unlike the Creator Fund (which often paid very little per 1,000 views), the Creativity Beta Program focuses on longer, high-quality content — typically videos over one minute long.
Why TikTok Created This Program
TikTok realized that creators were struggling to make meaningful income through short videos. This new system rewards creativity, storytelling, and viewer engagement.
It’s not just about going viral — it’s about creating valuable content that keeps people watching.
Benefits of Joining the Creativity Beta Program
- Higher Earnings Potential – Longer, engaging videos earn more than the Creator Fund.
- Real-Time Dashboard – Track your earnings and video performance easily.
- Monetization Transparency – You’ll know exactly how much your videos generate.
- Encourages Creativity – Rewards creators who post original, meaningful videos.
- Steady Payouts – Once approved, you’ll receive regular payments directly from TikTok.
Eligibility Requirements (Before You Apply)
TikTok doesn’t accept every account right away. Here’s what you’ll need before applying:
- You must be 18 years or older.
- Have at least 10,000 followers.
- Have 100,000 video views in the last 30 days.
- Post original content (no reuploads or stolen clips).
- Your account must follow TikTok’s Community Guidelines and Terms of Service.
- You must live in an eligible country such as the United States, United Kingdom, France, Germany, Japan, Korea, or Brazil.
If you don’t see the program yet, don’t worry — TikTok is still expanding it to more countries gradually.
Step-by-Step Guide to Join TikTok Creativity Beta Program
Step 1: Open the TikTok App
Go to your profile on the TikTok app. Make sure you’re logged into the account you want to monetize.
Step 2: Access the Menu
Tap the three lines (☰) at the top-right corner of your profile to open the menu.
Step 3: Go to Creator Tools
From the menu, tap “Creator Tools.” This is where TikTok shows all your monetization and analytics features.
Step 4: Find the Creativity Program Option
Scroll until you find “Creativity Program Beta” or “Monetization.”
If your account meets the requirements, you’ll see an option to apply or switch.
Step 5: Review and Apply
Tap “Apply” and carefully review the terms. TikTok might ask you to verify your identity and agree to the payout terms.
Step 6: Wait for Approval
TikTok usually reviews your account within a few days. Once approved, you’ll get an in-app notification confirming your acceptance.
Step 7: Start Earning
After approval, create videos longer than 1 minute to start earning from the program. Short clips under 1 minute don’t qualify.
Tips to Get Approved Quickly
- Keep your account clean — Avoid copyright strikes or guideline violations.
- Post consistently — TikTok values creators who upload regularly.
- Focus on originality — No reposts or stitched content from others.
- Engage with your audience — Respond to comments, go live, and build community trust.
- Optimize your profile — Add bio, profile picture, and links for professionalism.
How Much Can You Earn?
TikTok doesn’t publicly reveal the exact pay rate, but creators report anywhere from $0.02 to $1 per 1,000 views, depending on engagement, region, and watch time.
That means a video with 1 million views could earn between $20 and $1,000 depending on quality and audience retention.
💡 Tip: The longer people watch, the more you earn. So aim for strong hooks in the first 3 seconds and maintain good storytelling throughout the video.
Best Practices for Earning More
- Create Longer Videos (Over 1 Minute)
TikTok prioritizes creators who make watchable, detailed content. - Use Engaging Hooks
The first 3 seconds decide whether someone keeps watching. - Post in Your Niche
Stick to a consistent niche — lifestyle, education, entertainment, etc. - Track Analytics
Use TikTok’s dashboard to see which videos perform best. - Stay Updated
TikTok keeps updating the beta program. Follow official channels for announcements.
Common Problems & Fixes
Problem 1: You Don’t See the “Creativity Program Beta” Option
- It’s likely not yet available in your country.
- Keep your app updated and check again later.
Problem 2: Application Stuck or Not Approved
- Double-check eligibility (followers, views, and country).
- Remove any videos that violate community guidelines.
Problem 3: Earnings Are Low
- Make videos longer and more engaging.
- Keep retention high — the longer viewers stay, the higher your RPM.
FAQs About TikTok Creativity Beta Program
1. Is the Creativity Beta Program available worldwide?
Not yet. It’s currently available in the US, UK, France, Germany, Brazil, Japan, and Korea. TikTok plans to roll it out to more countries soon.
2. Can I join if I was in the TikTok Creator Fund?
Yes! You can switch from the Creator Fund to the Creativity Beta Program directly from the TikTok app.
3. Do I need a business account?
No, personal creator accounts can apply.
4. What type of videos earn the most?
Original videos over 1 minute long that have strong engagement and retention perform best.
5. How do I get paid?
TikTok pays directly to your linked PayPal or bank account once your balance meets the minimum payout threshold.
6. Can I switch back to the Creator Fund?
No. Once you move to the Creativity Beta Program, you can’t go back.
Joining the TikTok Creativity Beta Program is one of the best ways for creators to start earning from their content without relying on brand deals.
If you’re serious about building a creator career — focus on originality, storytelling, and consistent posting.
Remember, TikTok rewards not just talent, but commitment.
If you’re already creating videos on TikTok, this is your time.
Update your app, check if you’re eligible, and apply today to the TikTok Creativity Beta Program.
The sooner you join, the faster you can start turning your content into real income.
Start creating — your next viral video might just be your first paycheck. 💰